Project OverviewKoo-ture is an independent retailer selling individual clothing inspired by celebrities, the party scene and the catwalk. All garments are designed by an in-house design team who take inspiration from all around the world, using an array of colours, embellishments and fabrics. All items displayed on the website have been thoughtfully designed with the customer in mind, and give a fashionable alternative to shopping in larger high street shops.
The BriefAfter being a successful retailer for some time, Koo-Ture decided that it was time to take their business online in order to build upon their existing client base, make their brand more visible to a larger audience and increase sales. They initially wanted a simple brochure-style website, but this was later expanded into a bespoke, Magento-based e-commerce website which would fully optimise the opportunity to connect with a digital audience. The design needed to be reminiscent of high-end fashion in a way that would showcase their products, as well as visible and searchable to ensure a good flow of traffic.
Keeping the glamorous and elegant brief in mind, our designers delivered a sleek-looking black, white and gold design to reflect the high-end fashion inspiration behind Koo-Ture's company identity. The website's presence across both desktop and mobile devices aimed to rival that of any high-street fashion store, the site had to be easy to navigate and searchable across different devices. The homepage featured images for key website sections to offer customers easy access to important areas. We also provided our expert SEO services to ensure the e-commerce website had a high level of visibility on the search engines to increase profitability.
What our website experts say
Koo-ture uses a bold sans serif font paired with a formal script font to give the contrast of bold and formal. Reflective of the products' refined designs, we produced a sophisticated interface to create a bold statement for our customer.