Project OverviewViceroy Coaches are a luxury private coach hire, covering Essex and surrounding areas. The firm was established in 1936 and has since grown from a local coach and garage service, coach and public transport services in North Essex. The company wanted a website to reflect their long-standing services in the area and clearly articulate the services they offer. Viceroy Coaches also wanted to be up to date in terms of website content and by utilising a variety of communication methods. By doing this, it would help the company stand out against competitors by getting ahead of industry norms and improving their online presence.
The BriefViceroy Coaches needed a professionally designed website that would clearly promote their services and give visitors an excellent user experience so they are able to access the information they need. EMS Internet also needed to design the website so it can demonstrate the history of the company and make it stand out against competitors.
The solution was to tailor the Search Engine Optimisation to both services and locations, and to ensure the search engine results enabled visitors to land on an informative, effective website. The website not only has information pages about the company, but it also has social media feeds to ensure the website engages with both the traditional and modern audiences. Translation also helps foreign guests that are visiting the UK. The website is responsive and resizes accordingly to align to the user's’ device screens.
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